They take too long to process. And they don’t interrupt the normal pattern of outreach prospects receive.

The avg. reading speed is 300-450 words per minute.

Most cold emails are 100+ words, which take 13.3-20 seconds to read.

So what do most prospects end up doing? Deleting, sending to spam, or skimming.

Visuals are much different.

The human brain can process images in as little as 13 milliseconds — just over 1/100th of a second (MIT).

When we can add a video with a thumbnail or image to our emails, it grabs the prospect’s attention much quicker. It’s less work for them to process.

And it eliminates the need to read.

What does that mean for prospecting?

Adding visual elements to your prospecting is a critical piece to grabbing someone’s attention.

And videos play a big part.

Want to learn how you can use video to prospect and sell more effectively?

Check out me and few of my friends at Vidyard‘s Fast Forward summit next Tuesday, October 7th.

Sign up here.

Marcus Sheridan
👨🏻‍💻 Daniel Disney
Julie Hansen
Tyler Lessard
Ryan O’Hara
Lisa Palmer
Kelly Miller
Scott Ingram
Chaniqua (Nikki) Ivey
Cristiana Montenegro
Nina Butler
Matt Koch
John Barrows
David McHale
Patrick Downs
Alanna Bordignon
Stephanie Cox


Join the conversation on LinkedIn here.


Join me and 42 of the top sales speakers and quota-carrying reps on the Think Outside the Script summer tour.
Here are three ways we can help you with your prospecting:
  • Reply Method GuideA proven messaging structure for increasing response rates and setting more meetings from your cold outreach.
  • Think Outside the Script. A membership to help B2B sales professionals with modern strategies and tactics to land more meetings with your ideal clients.
  • Work together. Get help motivating your team and arming your reps with modern prospecting strategies and tactics. Let’s talk about training and coaching.