Sounds great in theory, right?

“Just keep sending more emails and making more calls!”

But it doesn’t work that way. Because, well…that’d be way too easy.

It isn’t just about the quantity of follow-ups.

The quality of your follow-ups is equally, if not more, important.

So what’s the best way to follow up to your first cold email if you don’t get a response?

Becc Holland joined me on the Think Outside the Script virtual tour to give a masterclass on sequences.

I couldn’t think of a better person to chat with about this topic.

They have 13 outbound sequences that account for every scenario they come across 😳

Check out the video for examples of what they’re using to get 35-40%+ response rates.


Catch Becc’s replay here.


PS – Dale Dupree is joining me live today at 10am PT / 1pm ET to talk about experiential prospecting techniques. These are clever ways you can create experiences for prospects to capture their attention.

Don’t miss out. Grab your free all-access pass here.


Join the conversation on LinkedIn here.


Join me and 42 of the top sales speakers and quota-carrying reps on the Think Outside the Script summer tour.
Here are three ways we can help you with your prospecting:
  • Reply Method GuideA proven messaging structure for increasing response rates and setting more meetings from your cold outreach.
  • Think Outside the Script. A membership to help B2B sales professionals with modern strategies and tactics to land more meetings with your ideal clients.
  • Work together. Get help motivating your team and arming your reps with modern prospecting strategies and tactics. Let’s talk about training and coaching.