Dale Dupree dropped some fire on the Think Outside the Script virtual tour a few weeks back.

He shared three direct letter campaigns you can use in your prospecting cadences.

🗑 Crumpled Letter

Hi Jason,

First things first, you’re probably wondering why this letter is crumpled up. Well, the truth is that most of the sales trash that comes across your desk is just that. So I’ve pre-crumpled this letter to make it easier for you to toss.



☕️ Coffee Coaster

Hi Jason,

You’re probably wondering what breakroom this letter crawled out of. Well, the truth is that most of the sales waste that comes across your desk is about as useful as a coffee coaster. So, I’ve taken the liberty to prepare this sales pitch for your mug.

….

🗺 Travel Letter

Hi Jason,

First things first, you’re probably wondering where this letter came from. Well, this letter has apparently been around the world in search for you…the hardest person in the world to get a hold of. Past the palace guards (AKA reception). Across the oceans of noisy sales and marketing brochures…finally finding you after extensive travels.

 


You’re gonna want to check out the full webinar on this one here.

 

Join the conversation on LinkedIn here.

Jason


Join me and 42 of the top sales speakers and quota-carrying reps on the Think Outside the Script summer tour.
 
 
Here are three ways we can help you with your prospecting:
  • Reply Method GuideA proven messaging structure for increasing response rates and setting more meetings from your cold outreach.
  • Think Outside the Script. A membership to help B2B sales professionals with modern strategies and tactics to land more meetings with your ideal clients.
  • Work together. Get help motivating your team and arming your reps with modern prospecting strategies and tactics. Let’s talk about training and coaching.