I asked this question to 21 sales leaders and quota-carrying reps:

Jeff Bajorek
Belal Batrawy
Art Sobczak
Larry Levine – Selling From The Heart
Mark Colgan
David Priemer
Kevin “KD” Dorsey
Justin Welsh
Richard Harris™
Deb Calvert
Richard Smith
Nimit Bhatt
John Barrows
Meridith Elliott Powell
Justin Michael
Jeremey Donovan
Todd Caponi
Becc Holland
Andrea Waltz
Sarah Brazier
Morgan J Ingram

And got some killer responses.

Biggest theme: It’s not about you, it’s about your prospect. Prioritize their needs over yours.



What sales advice would you put on a billboard?


P.S. We have a sick nasty lineup this week on the Think Outside the Script summer virtual tour!

✅ Today — Justin Michael is talking about visual prospecting and using Venn Diagrams to generate interest in your cold emails

✅ Thursday 7/9 — Richard Smith is sharing the formula for a successful cold call based on the thousands of calls they analyze at Refract.ai

Don’t miss out. Join 2,753 other sales professionals.


Join the conversation on LinkedIn here.


Join me and 42 of the top sales speakers and quota-carrying reps on the Think Outside the Script summer tour.
Here are three ways we can help you with your prospecting:
  • Reply Method GuideA proven messaging structure for increasing response rates and setting more meetings from your cold outreach.
  • Think Outside the Script. A membership to help B2B sales professionals with modern strategies and tactics to land more meetings with your ideal clients.
  • Work together. Get help motivating your team and arming your reps with modern prospecting strategies and tactics. Let’s talk about training and coaching.