For me, it’s whenever we cook Korean food. 

My mother-in-law is Korean. When she comes to visit, it’s insanely awesome food every day for like 4-5 days. 

She spends hours prepping and perfecting everything that goes into the soups/stews (“jjigae”) and side dishes (“banchan”).

And what makes the food awesome is not necessarily how good it tastes. It’s the amount of care we know she put into thinking about us.

I definitely feel the love.

So what the hell does this have to do with sales?

It’s time to challenge yourself.

How much love are you putting into your interactions with prospects?

Is your outreach giving prospects the equivalent of a microwavable dinner? 

Something that takes little to no effort on your part? 

And that’s obvious you didn’t care about making a great first impression?

Or are you really showing prospects you did some digging and thought about what’s in it for them? Investing quality time and energy showing the prospect that you really care about helping them.

It’s time to raise the bar. To show prospects we really care about them.

Start giving more sh!ts about the impression your cold outreach is making.


Join the conversation on LinkedIn here.


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