What’s the winning formula for a cold call or cold email?

Here’s the bad news—there isn’t a magic copy/paste template you can follow.

It doesn’t exist. There aren’t shortcuts. Trust me, I’ve tried them all.

But the good news?

Proven frameworks do exist for writing killer cold emails.

There are opening lines you can use in your cold calls to sound less salesy.

And you can leverage proven psychology principles to quickly empathize and connect with your prospects.

We’re digging into all of those topics on the Think Outside the Script summer virtual tour.

40 speakers are bringing a few hundred years of combined experience to share their best cold email, cold calling, mindset, LinkedIn, and psychology tips & strategies to help you land more meetings with your ideal clients.

This isn’t your typical virtual summit.

Nothing’s pre-recorded. It’s all LIVE.

And you won’t be bombarded with 50 events to attend in two days.

2-3 events per week are spread out over the entire summer.

536 sales professionals have signed up in the first few days.

Join them by grabbing your free all-access pass here.


Join the conversation on LinkedIn here.


Here are three ways we can help you with your prospecting:
  • Reply Method GuideA proven messaging framework for increasing response rates, setting more meetings, and closing more deals from your cold emails and cold calls.
  • Become a member. Learn how the best reps prospect to land meetings with their ideal clients. Connect with, network, and learn from like-minded sales professionals dealing with the same prospecting challenges you are.
  • Work together. Get help motivating your team, saving pipeline, and arming your reps with fresh prospecting tactics. Contact me to talk about training, coaching, and workshops.