Those are the three questions every prospect has when they pick up a cold call.

Your job is to tackle all three parts within the first 5-10 seconds of your cold call.

Here’s the cold call opener Nick Cegelski uses:

“Hi [first name], this is Nick with ABC Company. I know you didn’t expect me to call you today. Do you mind if I take one minute? I’ll tell you why I’m calling and you can let me know if it makes sense to keep chatting?”

When the prospect gives you permission, thank them.

“Thank you [first name].”

Then share the reason for your call.


Check out the full interview on iTunes and Spotify to hear Nick dig into the rest of his cold call.


Join the conversation on LinkedIn here.


Here are three ways we can help you with your prospecting:
  • LinkedInConnect with me for #DailyProspectingTips.
  • Reply Method GuideA proven messaging structure for increasing response rates and setting more meetings from your cold outreach.
  • Prospecting Boot Camps. A 6-week program to help you or your team land more meetings with your ideal clients.