Your brain processes images in just over 1/100th of a second (MIT).
But it takes the average adult 3.3-5 seconds to read 25 words (300-450 words per minute).
Here’s the problem with that…
Your short and to the point emails are 100 words, which takes 13.3-20 seconds to read.
People don’t have that much time to read a cold email.
So they get ignored.
But a great image? That’ll get an emotional response in a split second.
And get a prospect to stop in their inbox and think, “What the heck is this?”
Venn diagrams are a great tool at our disposal to accomplish just that.
This image is an example of what I’d use to prospect if I was a rep at Apollo (I’m not affiliated with them or any of the companies in this image).
Justin Michael showed me this technique. And it works crazy good in cold emails.
He’s talking about unorthodox methods for visual prospecting next Tuesday 7/7 on the Think Outside the Script virtual tour.
Bring your notepad, because he’s going to blow you away with sh!t you’ve never seen before.
Don’t miss out. Sign up for Justin’s talk here and sign up for Mark’s talk here.
P.S. Join me and Mark Hunter today at 10am PT / 1pm ET to chat about his new book, a Mind for Sales!
- Reply Method Guide. A proven messaging structure for increasing response rates and setting more meetings from your cold outreach.
- Think Outside the Script. A membership to help B2B sales professionals with modern strategies and tactics to land more meetings with your ideal clients.
- Work together. Get help motivating your team and arming your reps with modern prospecting strategies and tactics. Let’s talk about training and coaching.