Should you talk about it in your cold outreach?

Many say “no.” 

“It doesn’t connect to why you’re reaching out!”

“It’s not professional!”

Kayla Cytron-Thaler over at Domino Data Lab doesn’t agree. 

She believes it’s all about connecting those personal things back to your value prop. 

And she has a 35%+ response rate to her cold outreach to back it up.

Connecting the dots is a hard skill to learn. And it’s even harder to teach.

But it’s essential for prospecting success.

It’s what bridges the gap between what your prospect cares about. And what you care about. 

And Kayla is a [email protected] at doing just that.

Check the slides for the approach she uses to get a ridonkulous response rate and land a ton of meetings.



Listen to the full interview in iTunes and Spotify.


Join the conversation on LinkedIn here.


Here are three ways we can help you with your prospecting:
  • Reply Method GuideA proven messaging framework for increasing response rates, setting more meetings, and closing more deals from your cold emails and cold calls.
  • Become a member. Learn how the best reps prospect to land meetings with their ideal clients. Connect with, network, and learn from like-minded sales professionals dealing with the same prospecting challenges you are.
  • Work together. Get help motivating your team, saving pipeline, and arming your reps with fresh prospecting tactics. Contact me to talk about training, coaching, and workshops.