Should you talk about it in your cold outreach?

Many say “no.” 

“It doesn’t connect to why you’re reaching out!”

“It’s not professional!”

Kayla Cytron-Thaler over at Domino Data Lab doesn’t agree. 

She believes it’s all about connecting those personal things back to your value prop. 

And she has a 35%+ response rate to her cold outreach to back it up.

Connecting the dots is a hard skill to learn. And it’s even harder to teach.

But it’s essential for prospecting success.

It’s what bridges the gap between what your prospect cares about. And what you care about. 

And Kayla is a [email protected] at doing just that.

Check the slides for the approach she uses to get a ridonkulous response rate and land a ton of meetings.

 

 

Listen to the full interview in iTunes and Spotify.

 

Join the conversation on LinkedIn here.

Jason


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