It’s been quite the ride.

In May, Sara Bay and I had this crazy idea to do a “virtual tour” instead of an online conference. And I had all kinds of imposter syndrome. Who would even want to participate with us?Do we really need another online event…

Inbound or outbound? What’s better?

That’s the wrong debate. It isn’t about either/or. It’s about both. If you’ve traditionally been an inbound company—or have a mostly inbound sales team—outbound can be a great complement to your client acquisition efforts. But not all outbound is created…

Prospects owe you nothing.

It sucks when prospects ghost you. I get it. But what I don’t get is the entitlement. The attitude that, “Because I did _______ for you…you owe me _______.” Or, “They’re such a terrible person for ghosting me.” Take all…